Clearasil sets up lifestyle website
15 Dec 2004
Clearasil is targeting the tween-to-teen market with a lifestyle website that aims to provide a 'bonding experience' with the brand.
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Clearasil sets up lifestyle website aimed at teenagers
15 Dec 2004 | by Staff,
LONDON - Clearasil is targeting the tween-to-teen market with a lifestyle website that aims to provide a 'bonding experience' with the brand.
The Work: New Campaigns - UK
26 Nov 2004
ONE TO LOOK OUT FOR - GORDON'S GIN - BREEZE Project: Breeze Client: Mark Sandys, marketing manager, Gordon's Gin Brief: Demonstrate the fact that Gordon's is a clear drink with a colourful flavour Creative agency: Bartle Bogle Hegarty Copywriters: Dave Monk, Matt Weller Art directors:...
P&G targets teens with sanpro 'lifestyle' website
17 Nov 2004 | by Ben Bold
Procter Gamble is to seek closer relationships with teenage girls through a lifestyle website intended to promote its range of feminine hygiene products.
P&G turns to the internet after magazine venture
09 Nov 2004 | by Daniel Farey-Jones,
LONDON – Procter & Gamble is favouring the internet over customer magazines for communications with consumers of its household goods brands such as Bold, Febreze and Fairy.
Campaign: Web portal brings fatty sarnies into the open - Consumer
05 Nov 2004 | by Mary Cowlett
Campaign: Sandwiches: warning for women Client: DailyDietTracker PR team: In-house Timescale: 27 September-11October Budget: Less than £500 DailyDietTracker.com is an information portal allowing consumers to monitor diet and activity by keeping a daily journal. It makes it easy for users to...
Electrolux aims at students with pan-Euro lifestyle portal
03 Nov 2004 | by Samuel Solley,
LONDON - Electrolux is targeting students with a pan-European internet portal designed to help them cope with university life.
Electrolux aims at students with 'lifestyle' portal
03 Nov 2004 | by Samuel Solley
Electrolux is targeting students with a pan-European internet portal designed to help them cope with university life.
Branding news brief: Bodyform redesigns website
20 Oct 2004
Bodyform is redesigning its website as part of a £7.5m spend on the brand. The revamped site will allow women to choose samples, take part in forum discussions and participate in opinion polls.
Body Shop re-enters e-commerce arena after four years
18 Oct 2004 | by Joe Lepper,
LONDON - The Body Shop has entered the online retail market for the first time since a joint venture with Japanese internet investor Softbank failed four years ago.
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