Study finds streamed web ads as effective as television
15 Nov 2004 | by Staff,
NEW YORK - Video advertising on the internet has the same impact as television advertising, a new study has concluded.
Search results
Search filters:
By Date
-
2004
By Channel
-
Digital marketing
By Industry Sector
-
B2B
Click 
to remove filters
Government invests £15m in NHS interactive TV service
17 Dec 2004 | by Staff,
LONDON – The government is investing £15m in an interactive TV service for the NHS, which will be available to 7m viewers with Sky Digital.
IAB expands communications to keep pace with growth
05 Nov 2004 | by Daniel Farey-Jones,
LONDON – The Interactive Advertising Bureau is expanding its communications programme and has commissioned a new corporate identity and marketing support.
HBOS campaign focuses on corporate customer service
04 Nov 2004 | by Daniel Farey-Jones,
LONDON – HBOS has embarked on a nationwide direct marketing campaign for its Bank of Scotland Corporate banking services division, following its rebranding in July.
Exploding banner pushes AOL's interactive marketing
26 Oct 2004 | by Jennifer Whitehead,
LONDON - An exploding banner ad is at the centre of a new AOL ad campaign, promoting the benefits of internet advertising along with its new UK interactive marketing division.
Limone creates new ads for Britannic Asset Management
07 Sep 2004 | by Staff,
LONDON - Digital marketing agency Limone Media has created a series of animated online ads to promote a range of Britannic Asset Management funds.
Alliance looks to Folk to overhaul its brand identity
25 Aug 2004 | by Staff,
LONDON – Business insurance and risk-management company Alliance has appointed creative design agency Folk to revamp its brand.
Ebiquita unveils resource for pharmaceutical brands
03 Aug 2004 | by Jules Grant,
LONDON - Ebiquita has launched a network of new websites designed to help pharmaceutical brands use the internet to its maximum potential.
Virtue expands operations with production arm purchase
27 Jul 2004 | by Sam Matthews,
LONDON - Internet broadcasting company, Virtue Broadcasting, has expanded its operations with the acquisition of World Television, the TV and news production company, for £18m.
Usability Professionals group opens branch in Scotland
15 Jun 2004 | by Staff,
EDINBURGH - Internet professionals working in Scotland will now have access to a new UK chapter of the Usability Professionals Association, which campaigns for a more accessible internet for everyone.
Additional Information
Latest jobs Jobs web feed
-
Account Director
SAHARA Communications
£3,000-4,000 per month Tax Free with accommodation included., Dubai- International -
PR and Media Officer - Fundraising (maternity cover)
Macmillan Cancer Support
£26,100 - £29,000 pro-rated for 18 hours per week (Mon- Wed), London -
Senior PR Consultant
TTA Public Relations, Chime plc
Up to £38,000 per annum DOE, Central London (WC1) -
PR Manager - Brilliant consumer brand in lifestyle + leisure
Foundry, The
c £40,000, London -
PR Account Manager
Black Cherry Recruitment
£24 - £26K, Manchester
Most read
- NHS leaders and chief executives encouraged to communicate online
- Google 'on front foot' with Eric Schmidt column on tax issue
- In-house and agency heads review unpaid intern policies following campaign
- Virgin Galactic in talks with PR agencies to promote spaceflights
- Qatar Airways launches agency review
- Exposure's Simon Shaw launches Good Relations' content arm
