Abacus has launched a pooled database for B2B marketers in which members contribute customer information from catalogue sales, including all transactional data.
The Jigsaw Consortium has appointed Alchemetrics as its database services provider. The three-year deal will see Alchemetrics work with the Consortium's brand and relationship marketing teams in the planning, execution and management of data-driven marketing activities, as well as reinforcing the quality...
A new service has been launched that aims to help brands keep track of competitors' email marketing activity. EmailTracker, from IPT, enables users to watch what other brands are sending out in realtime, and provides an archive of past email activity.
BBC Worldwide has appointed Identex to develop and manage its central consumer database. The project will see Identex manage data for all of BBC Worldwide's divisions, which market books, audio books and DVDs as well as subscriptions for a variety of consumer magazines.
What a year. Thanks to the recent Brassed Off Britain series public cynicism to DM is at its zenith.
Better response rates are every marketer's dream. Digital printing offers the customisation that can get these results.
LONDON – Aegis has acquired US internet search marketing agency iProspect.com in a deal that could net the founders of the firm $50m (£26m).
LONDON – Microsoft has sold its pioneering eight-year-old online magazine Slate to The Washington Post.
LONDON – Starbucks has launched a website celebrating 20 years of its Starbucks Christmas Blend created by digital agency Wheel.
LONDON - Royal & Sun Alliance-owned insurer More Th>n will run a TV campaign in January specifically to drive users online.
to remove filters