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Though it is turning a profit, without a digital strategy the channel faces long-term decline. Colin Grimshaw reports.
Before we forget, it's time for a quick round of applause for Patrick Barwise, professor of marketing and management at the London Business School. Barwise has been writing wise things about the television and advertising markets for years. He never minces his words and takes a novel approach: he starts...
Broadcasters face a challenge convincing clients of the branding opportunities offered by iTV, writes Colin Grimshaw.
The audience measurement system must respond to demands for more detailed and integrated data.
Brands are falling over themselves to get into paid-for music downloading. Is there room for all, asks Mark Sweney.
Online finance brand Egg was once hailed as innovative and fresh. But rivals have latched on to the consumer benefits of internet banking and nullified its USP, reports Ben Bold.
What obstacles to growth is Google likely to expect after its float, Alasdair Reid asks.
LONDON - All the good news about online ad growth obscures the real issue of why its share of the market does not match its share of media consumption, writes Damian Burns, head of digital media at Zed Media .
Marques are responding to consumers' desire to research their purchases on the internet, writes Deborah Bonello
It's usually easy to spot a turkey. England in penalty shoot-outs, Oasis at Glastonbury, Ross Kemp in soldier dramas. No confusion in my mind, they're all painfully bad, writes Ian Darby .
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