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Newspaper Society helps advertisers with online revamp

29 Aug 2003 | by Staff,

LONDON - Reaching the Regions, the Newspaper Society's online directory of local and regional newspaper titles, has received a makeover.

Profero creates 'wish list' campaign to promote Tesco

29 Aug 2003 | by Jennifer Whitehead,

LONDON - Tesco.com is raising awareness of its non-grocery items, including DVDs and CDs, with a new viral campaign encouraging users to draw up a wish list.

DTI picks WCRS and Dare Digital for minimum wage ads

29 Aug 2003 | by Staff,

LONDON - The Department for Trade and Industry has appointed WCRS and the new-media agency Dare Digital to handle the creative advertising for its awareness campaign of the new National Minimum Wage.

Amazon selects European chief for CRM activity

29 Aug 2003 | by Staff,

LONDON - Amazon.com has installed Tamsin Todd as European head of CRM to spearhead the online retailer's relationship marketing.

OPINION: Stuart Elliott in America

29 Aug 2003 | by Stuart Elliott, the advertising columnist at The New York Times

The 60s American novelty song Monster Mash proclaimed that the title dance "caught on in a flash". So too has the contemporary phenomenon known as flash mobs, a term coined to define gatherings of strangers for brief periods to perform offbeat, even wacky tasks.

Hutton Inquiry most visited political website in the UK

28 Aug 2003 | by Jennifer Whitehead,

LONDON - If the government is hoping that the media is overestimating public interest in the Hutton Inquiry, it will be disappointed by the huge surge in traffic to the official website -- now the most visited political site in the country.

Cosworth appoints Global Beach as digital media partner

28 Aug 2003 | by Staff,

LONDON - Cosworth Racing, the Formula 1 and performance engine manufacturer, has appointed Global Beach as its digital media partner.

YooMedia trials iTV via mobile with Cartoon Network

28 Aug 2003 | by Staff,

LONDON - Interactive television and mobile phone company YooMedia is to pioneer the use of mobile phones to interact in real time with a TV programme, with a trial set to run next month on Turner Broadcasting's Cartoon Network.

NSPCC tests interactive TV spot to attract donors

28 Aug 2003 | by Ben Bold,

LONDON - The NSPCC is trialling an interactive TV ad for the first time to boost fundraising.

Amazon selects European chief for CRM activity

28 Aug 2003

Amazon.com has installed Tamsin Todd as European head of CRM to spearhead the online retailer's relationship marketing.

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