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Cowes Week launches SMS and email alert service

LONDON - Yachting fans and journalists will be kept up to date on the latest goings-on at this year's Cowes Week by means of a new SMS and email news alert.

Shop the hooligans, urges campaign by Redhouse Lane

LONDON – Football fans are being encouraged to hand in information on hooligans in a hard-hitting campaign for England's Football League clubs.

Starbucks holds first pitch to appoint a UK digital agency

LONDON - Starbucks Coffee Company is holding a pitch to appoint its first digital creative agency for the UK market.

Ask Jeeves UK redesigns pages to boost ad revenue

LONDON – Ask Jeeves UK is relaunching its results page today in an effort to boost revenues from sponsored searches and give users an improved service.

'Je t'aime' serenades men at a urinal in new Vodafone ad

LONDON – The familiar strains of Serge Gainsbourg's 'Je t'aime' will serenade two men at a urinal, in the latest ad for Vodafone live! that breaks across Europe tomorrow.

STOP PRESS: EMI strikes deal with Vodafone Live!

EMI has struck a deal with Vodafone Live! to launch a web site featuring information and video downloads of its artists, as well as the opportunity to buy CDs.

The Tribe to become focus of education programme

The Tribe, Five's children's drama series based on the emergence of a children's society after all adults have been wiped out by a virus, is to become the focus of a web-based education programme in UK schools. The module will tackle personal, social and health issues as part of the new national Citizenship...

DIRECT BRIEF: Smirnoff launches online campaign

Smirnoff is launching an online campaign to acquire customers. The activity, developed by direct marketing agency Tullo Marshall Warren and its new media division digitalTMW, uses the strapline 'If Smirnoff made desk fans'. The digital ad will appear on MSN, Channel 4, Sky and Yahoo and shows a fan...

Brylcreem uses picture messaging and viral campaign

LONDON - Brylcreem, the male hairstyling brand, is launching the UK's first interactive picture messaging and online viral campaign, with MTV, for its Next Generation Ultra Gel brand.

Redhouse Lane wins Livingstone's online recycling task

LONDON - Londoners will be encouraged to recycle more through a new online campaign to be created by Redhouse Lane on behalf of the Greater London Authority.

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