28 Feb 2003
| by Staff,
LONDON - Readers of Emap's teenage celebrity magazine Sneak are being offered free ringtones from some of the biggest pop acts around, including Busted, Blazin' Squad and Avril Lavigne.
28 Feb 2003
| by Staff,
LONDON - The Eminem rap game, which uses audioclips from the rap star's debut film '8 Mile', has achieved record results of more than 20,000 plays a week on the Top of the Pops website.
28 Feb 2003
| by Claire Billings,
LONDON - United Business Media has confirmed that it is looking at buying Interpublic's market research arm NFO WorldGroup as it posted a 24% fall in full-year pre-tax profits to £72.9m.
28 Feb 2003
| by Holly Williams
Internet service provider Freeserve has appointed Nick Mason-Pearson as its top in-house PRO.
28 Feb 2003
Goldfish, the Centrica-owned online bank, is looking for a direct marketing agency to promote its personal loans products. Goldfish's lead DM agency, DP A, is not pitching for this part of the business.
28 Feb 2003
Stephen Carter, the new chief executive of the media and telecoms regulator Ofcom, has received a pay-off and bonus of more than 1.6 million from his previous employer, ntl. Last year, the cable company filed for bankruptcy protection. - The Times.
28 Feb 2003
The effectiveness of above-the-line campaigns can be increased by more than 50 per cent when integrated with online advertising, according to research released by the European Interactive Advertising Association.
28 Feb 2003
Media Contacts, the online arm of Media Planning Group, was omitted from the New-Media Agencies Online Media Planning and Buying Top Ten in the Top 300 Agencies report. Its declared billings of 9.5 million in 2002 should have put it in tenth place.
28 Feb 2003
Rank Site Agency/Media Adspend Aware-
July-September ness
pounds (%)
1 BT St Luke's/TAP 8,258,230 86
2...
28 Feb 2003
Rank Site Address Latest monthly page
impressions (millions)
1 Financial Times ft.com *55.6
2 The Wall Street Journal wsj.com 45.5
3 Advanced...