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LONDON – Discovery Networks International has signed its first international mobile deal with Vodafone, which will see it provide images and ringtones from its diverse family of channels.
LONDON - Ford Motor has launched its latest mobile marketing push to promote the launch of Sportka, the Ka's 'Evil Twin', following the success of its debut mobile marketing campaign.
LONDON - WebtraffIQ has been appointed by Sony UK to manage website measurement and analysis as part of an effort to increase customer loyalty.
LONDON – Dutton Merrifield, the branding and design agency, has been appointed to undertake a brand development programme for software company Stonecube following a three-way pitch.
LONDON - AOL UK, the internet arm of Time Warner, has launched a website as part of its campaign to promote the virtues of advertising online.
LONDON - Panasonic has backed the launch of its X70 mobile camera phone with an innovative multi-media mobile direct marketing push.
LONDON - Search engine Ask Jeeves UK has reshuffled its senior management team and promoted Myles Runham to the new position of director of strategy.
LONDON – NTL is offering prospective customers a year's free digital TV or internet access when they sign up for its telephone service in a Christmas direct mail campaign.
LONDON - Virgin Mobile is breaking the second of its ads starring the rapper Busta Rhymes and his bare butt as a viral campaign before it screens on television.
LONDON - A new accreditation scheme will soon allow web design companies to prove their compliance with anti-discrimination law in creating websites accessible to the disabled.
