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High-flying Coke marketer Charlotte Oades has been made president of Coca-Cola Great Britain, with incumbent Tom Long promoted to president for North-West Europe.
Coca-Cola has unveiled plans for a music download service to be launched early next year. It is designed to cash in on its controversial link-up with the Official Charts Company. Coke has struck a deal with music firm OD2 to provide access to more than 250,000 tracks on mycokemusic.com, which will launch...
Bacardi UK has revamped its www.latinquarter.com web site to bring it in line with its marketing activity. The site is split into four sections, including an area devoted to showcasing the brand's TV ads, a section on cocktails and BacardiDJ, an online music mixer.
LONDON - Coca-Cola is to launch an internet music download service next month in the UK, making it the first consumer brand to launch such a service.
Farley's, the infant formula brand, has launched a web site to support its enhanced formula milk range. The site, www.farleyscloserbynature.co.uk, is designed by WCRS and offers advice to mothers who are breast or bottle-feeding babies.
LONDON - Southern Comfort has picked WWAV Rapp Collins North to target the youth market with a relationship marketing campaign to raise awareness of the brand.
LONDON - Sainsbury's will push its online shopping service, Sainsbury's to You, for the first time in a new televison ad, which features not the busy celebrity chef Jamie Oliver but his parents instead.
LONDON - Unilever Bestfoods UK has appointed the digital agency Glue London to its Pot Noodle business following a competitive pitch against an undisclosed number of agencies.
LONDON - The Groovy Food Company, an ethical gourmet food brand, has appointed Dutton Merrifield to design its web site.
LONDON - Delicious, the new glossy food magazine imported from Australia, is backing its launch with a new website where readers can find recipes.
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