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LONDON - Canon is launching an online gallery to support its exhibition of pictures taken by celebrities, including Nicole Kidman, Angelina Jolie and Kate Moss, the proceeds of which will go to charity.
LONDON – Danish toy manufacturer Lego is running a pan-European interactive online campaign aimed at increasing interest in its Bionicle, Sports and Racers lines of toys and games among children in the run-up to Christmas.
LONDON - Sega Europe has signed energy drink Red Bull and Danish dance duo Junior Senior to appear in the new version of its addictive multiplayer game 'Worms 3D'.
LONDON – BT has launched two new products designed for the gaming community that allow Xbox and Sony PlayStation2 owners to hook up to broadband.
LONDON – Helly Hansen, the snowboarding and skiing sports clothing firm, has launched its autumn/winter range with a new-look website.
NEW YORK - HP is using The Cure track 'Pictures of You' in a $300m advertising campaign breaking in the US today and across the globe in November.
NEW YORK - For all those people who wanted their very own Doctor Carter from 'ER', it is now going to be possible with Warner Brothers licensing the hit medical drama as a videogame.
LONDON - Sony is using an online viral campaign based around its brand message 'You make it a Sony' to raise awareness of its portable stereos, the Sony Net MD and Atrac CD Walkman, as well as the benefits of accessing music online.
LONDON - Golfers are encouraged to throw away their old golf clubs in a £3m integrated campaign from Claydon Heeley Jones Mason for a new club from Callaway Golf.
LONDON - Sony has dropped its patent for the 'shock and awe' phrase after coming under attack for the move, which it now describes as 'regrettable bad judgement'.
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