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Google begins testing new book service with publishers

18 Dec 2003 | by Staff,

LONDON – Google has quietly begun testing a new service, dubbed Google Print, with publishing firms, which will pull together reviews and excepts from novels.

Expedia European marketer Shaw in shock departure

18 Dec 2003 | by Ben Carter,

LONDON - Expedia, one of Europe's top three online travel firms, has lost its European marketing director, Beverly Shaw, after less than three weeks in the role.

Discovery signs international mobile deal with Vodafone

18 Dec 2003 | by Staff,

LONDON – Discovery Networks International has signed its first international mobile deal with Vodafone, which will see it provide images and ringtones from its diverse family of channels.

Smarties launches viral game as integrated campaign

18 Dec 2003 | by Emily Booth,

LONDON - Nestle Smarties is launching a viral game as part of an integrated offline and online push for the new Smarties bars.

Portland Holidays Direct launches Crackermatic viral

18 Dec 2003 | by Staff,

LONDON - Portland Holidays Direct is launching a unique Christmas online viral campaign dubbed Crackermatic.

NEWS BRIEF: National Express appoints E3 Media

18 Dec 2003

National Express has appointed E3 Media to develop a microsite, providing the travel operator's airport customers with online booking facilities and travel information. The site is part of a 1m campaign to promote the airport service, which transports passengers to seven UK airports.

NEWS BRIEF: IVillage launches press campaign

18 Dec 2003

IVillage, the web site aimed at women, is launching a press campaign in women's magazines, including She, Cosmopolitan, Red, New Woman and Marie Claire on January 1. Creative, by Team Saatchi, features questions that can be answered on the web site by experts and members of the iVillage community.

NEWS BRIEF: Friends Reunited teams up with Ask Jeeves

18 Dec 2003

Friends Reunited has teamed up with Ask Jeeves to include a branded search engine on its web site. Ask Jeeves has similar agreements with Tesco.net, Streetmap and Lycos.

NEWS BRIEF: Virgin Atlantic to launch dedicated web site

18 Dec 2003

Virgin Atlantic is launching a dedicated web site to track the progress of adventurer Steve Fosset's solo balloon flight around the world. The site, being developed by Conchango, will launch in February.

London 2012 appoints Haymarket and Syzygy

18 Dec 2003 | by Ben Carter

The London 2012 Olympic bid company has finalised its list of main marketing suppliers, hiring digital agency Syzygy to launch a campaign portal and Haymarket Customer Publishing to produce a brochure for stakeholders.

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