MCBD backs new below-the-line agency called Elvis
10 Nov 2003 | by Glen Mutel,
LONDON - Miles Calcraft Briginshaw Duffy is backing the launch of a below-the-line agency called Elvis.
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Reaching the online industry's tipping point
10 Dec 2003
Anyone familiar with the concept of the 'Tipping Points' will find something very familiar indeed when they look around the internet marketing industry, writes Danny Meadows-Klue .
The art of deception is fading fast...
06 Oct 2003
The days when brand owners can send emails without declaring that these are commercial messages in the subject field are numbered, warns brand and legal guru Ardi Kolah .
Offer and acceptance in the virtual world
15 Aug 2003
You may not have noticed but the simple contractual rules of offer and acceptance have a unique twist on the web, observes brand and legal guru Ardi Kolah .
How not to make a horlicks of a spam attack
25 Jul 2003
Why politicians and others are turning to the world of advertising-speak to express themselves, explains legal and brand guru Ardi Kolah .
Accountability lies at the heart of new media's latest rise
17 Jul 2003
For obvious reasons, the IPA's Bellwether report on client spending generally tries to be as positive as possible about the industry outlook. The latest report though has about as little cheer as a Lisa Big Brother eviction, writes Claire Beale .
The cookie monster cometh
27 Jun 2003
A new Privacy Directive from the EU is to come into force on 31 October 2003. Brand and legal guru Ardi Kolah warns marketers that they should prepare now for the 'cookie monster' or run the risk that come October they'll be in breach of English and EU laws.
Non-consenting adults and the net
09 Apr 2003
Recently Microsoft took the unprecedented step to limit the number of private messages people can send via Hotmail. Is this about limiting freedom of speech or a move towards consent-based email communication? Brand communication and legal guru Ardi Kolah investigates .
E-tail is making headway, but is it too reliant on Christmas?
17 Jan 2003
Did the e-tail sector have a merry Christmas or a grim one, Alasdair Reid debates .
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