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IPC promises new launches with management shake-up

29 Nov 2002 | by Gordon MacMillan,

LONDON - IPC Media is promising significant new magazine launches as it reshuffles its senior management team and promotes Mike Soutar to editorial director and marketing director Philippa Brown to its board of directors.

Smile takes ethical message on to the web

29 Nov 2002 | by Staff,

LONDON - Internet bank Smile is breaking with rivals' rates-driven messages and is trialling a more ethics-focused approach with its latest online advertising campaign.

In for a penny? Expect to spend a pound

29 Nov 2002

Unscrupulous email marketers are giving digital marketing a bad name by offering cheap services. But, in this case, you really do get what you pay for, writes Justin Anderson, managing director of digital marketing agency Frontwire .

MEDIA BRIEFS: Future Digital websites revamped

29 Nov 2002

FUTURE DIGITAL: Six websites in Future Digital's portfolio have been revamped. Under the umbrella of computer title MaxPC's online relaunch, five feeder sites - pcplus.co.uk, pcanswers.co.uk, netmag.co.uk, pcformat.co.uk and iwks.com - have also been given a fresh look. This week the publisher also...

Agencies in talks to win Gamer.tv global advertising account

29 Nov 2002 | by JENNY WATTS

Gamer.tv, the internet and television gaming operation, is talking to advertising agencies about an international brief to promote and build the brand.

HOTLINE: The Hits digital music channel is first

29 Nov 2002

The Hits, Emap Performance's digital music channel that launched on Freeview and is now on Sky, has become the first music TV channel available on all digital TV platforms following a carriage deal with ntl and Telewest.

Daily Mail publisher to review consumer website advertising

29 Nov 2002 | by MARK SWENEY

Associated New Media, the digital publishing division of Associated Newspapers, which publishes the Daily Mail, The Mail on Sunday, the Evening Standard and Metro, is reviewing its £2 million advertising account.

NEW MEDIA: I-RECALL - DOTCOM WEEKLY AWARENESS SURVEY

29 Nov 2002

Rank Site Agency/Media Adspend Aware- July-September ness pounds (%) 1 BT St Luke's/TAP 8,258,230 86 2 AOL...

NEW MEDIA: WEB WATCH - CAR SITES

29 Nov 2002

Rank Site Address Latest monthly page impressions (millions) 1 Autotrader.co.uk autotrader.co.uk *73.5 2 TheAA.com theaa.com 10.5 3 Auto...

REVIEW: Ntl scraps job of marketing director

29 Nov 2002

Ntl is scrapping the job of marketing director barely six months after hiring the former J. Walter Thompson executive Jeremy Davies to take the role. Davies replaced the chief marketing officer, Mike Hounsell, and will leave at Christmas. - General release.

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