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NEW MEDIA: WEB WATCH - FINANCIAL SITES

Rank Site Address Latest monthly page impressions (millions) 1 FT.com ft.com *55.6 2 Wall Street Journal wsj.com 45.5 3 Advanced...

MEDIA BRIEFS: Guardian Unlimited to provide editorial content

TISCALI: Guardian Unlimited is to provide editorial content for the Money section on the portal of internet service provider Tiscali. The 12-month licensing deal will see The Guardian's online team producing City and money news as well as features and advice on savings, loans, mortgages and pensions.

Smile takes ethical message on to the web

LONDON - Internet bank Smile is breaking with rivals' rates-driven messages and is trialling a more ethics-focused approach with its latest online advertising campaign.

Yahoo! TV ad pulled after gay viewers complain

LONDON - A television ad for Yahoo! showing a naked bridegroom-to-be tied to a tree and being eyed up by a camp-looking man is to be pulled from the air today after complaints from the gay community.

Virgin Money looks to rich media ads in bid to extend reach

Virgin Money is launching its first rich media digital campaign with the aim of broadening the appeal of the brand into a wider market.

NEWS BRIEFS: Freeserve signs deal with Egg

Freeserve has signed a deal with Egg, giving it access to the online bank's customer database. The tie-up will enable Freeserve to target Egg customers with broadband packages.

Egg extends top marketer role for global expansion

Egg has widened the remit of chief marketing officer Nick Cross to global marketing officer, to reflect the brand's plans for worldwide expansion.

MEDIA BRIEFS: Halifax redesigns web site

Halifax has redesigned its web site at Halifax.co.uk following a six-month project through DLKW Dialogue, the digital arm of Delaney Lund Knox Warren. The new look incorporates its 'staff as stars' ad campaign with product messages to promote Halifax's 'conversational approach' to selling.

Fund group hires Liquid Communications

LONDON - Fund management company Octopus has appointed Liquid Communications to develop its brand identity across a range of direct media including brochures, a prospectus and a website.

Nectar pulls 1.8m visitors in first month

LONDON - The website for Nectar, the loyalty scheme for Debenhams, Sainsbury's, BP and Barclaycard customers, attracted 1.84m visitors in the month since its launch on the back of £12m advertising campaign.

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