Vodafone and outdoor advertising provider Van Wagner have unveiled the brand's sign in Piccadilly Circus. By logging on to www.vodafone.com or www.vodafone.co.uk, viewers can create a message that will appear at a time and date of their choosing.
The COI has appointed 23red to secure commercial partnerships for the second phase of the Department of Trade and Industry's safe internet shopping campaign, set up to reassure customers about the security of online purchasing. It follows 23red's appointment as the partnership marketing agency for the...
Budgens has updated its web site to better reflect its in-store branding based on the theme 'Where freshness comes to life'. It is also the first supermarket portal to provide a detailed food intolerance database allowing customers to search for 'safe' Budgens own-label products. The site also promotes...
Agency Republic's approach to online marketing has been to integrate ideas across all media in a bid to boost its diverse portfolio of clients.
LONDON - Twentieth Century Fox is using the launch of the latest James Bond movie 'Die Another Day' to grow its email database with a viral email campaign.
LONDON - The BBC is facing a second major inquiry following the publication of a report into News 24, this time into its online activity, which has long been a source of conflict with the commercial sector.
NEW YORK - AOL Time Warner is to cut more than $100m in costs from its troubled America Online internet division as a result of reporting that advertising revenue could be down by as much as 50% next year.
The digital media agency i-level, which handles the entire new-media work for BT, has won the online media account for Specsavers following a four-way pitch. Outrider had held the account.
Dennis Publishing's digital division, Dennis Interactive, which runs websites for magazines including Maxim, has struck a deal with the pay-per-click advertising network Espotting. Advertisers bid for the right to link their campaign with particular key words that users input into the search section...
MSN is to evangelise the benefits of digital advertising with a marketing programme, called "Let's get it on", campaigning the top 20 media planning and buying agencies across the UK. The portal aims to promote media-neutral planning and demonstrate how online complements traditional marketing methods.
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