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Alcoholic drinks marketers face more self regulation as the Portman Group has just revised its code of practice. But some aspects of the self regulation code may fail the reality test, argues brand marketing and legal guru Ardi Kolah .
In the current T-Mobile ad, Steffi Graf is trying to find her playful husband Andre Agassi. Rather than simply calling him, she tracks down him by sending a lengthy series of photo messages. This odd behaviour raises a key question about MMS (Multimedia Messaging Service) -- is it Wap mark two, a technology...
The World Wrestling Federation didn't know when it was time to throw in the towel when it found itself on the legal ropes. It may cost them £50m, writes Ardi Kolah .
In this week's International Pick, Campaign Screen editor Lisa Campbell looks at ads from Aristoc, Health Education Board for Scotland, COI and the Commission for Racial Equality.
Is anybody else getting sick of the product placement debate? The phrase "the greying line between entertainment and advertising" has become as tired and cliched as U2. But this time, there just might be something lying between those grey lines, writes Kaye Kaye .
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