31 Aug 2001
| by Jennifer Whitehead,
LONDON - QXL Ricardo, the European online auction house, has reported a fall in earnings in its first-quarter results.
31 Aug 2001
| by MATTHEW COWEN
Virgin Group has shortlisted four of its roster agencies to pitch
for its Virgin.com creative account.
The move is set to provoke controversy within Virgin as the online
activity for brands such as Virgin Trains, Virgin Atlantic and Virgin
Megastore seems likely to be subsumed into the...
31 Aug 2001
The interactive marketing agency i-traffic, part of Agency.com, has
appointed Yannis Marcou as vice-president, creative director.
Marcou joins from the web agency Hyperlink, where he was the creative
director. At i-traffic he will be in charge of the creative output from
the London office....
31 Aug 2001
| by JEREMY WHITE
IBM has dropped Havas Advertising's US agency, Brann Worldwide,
from its direct marketing business in a move that sees the company
consolidating its global direct and interactive marketing strategies
through WPP.
The client has pooled its business into the New York offices of WPP
Group's...
31 Aug 2001
The Scotland-based Limone Media, an online marketing and ad agency, will open a London office to serve a number of new clients.
31 Aug 2001
| by CAMILLA PALMER
HHCL & Partners is rolling out a new campaign for AA Insurance
Services featuring Julie and David, the argumentative couple from last
year's campaign.
Airing on 9 September until the end of October, the first 30-second ad
is set in the aftermath of last year's row. Julie's best friend turns...
31 Aug 2001
The new Mini saves the day from an alien mothership in an online
campaign by WCRS, which continues the theme of its above-the-line
branding work.
The campaign, which includes a series of text links, pop-up games and
site wraps, will aim to bring the Mini to life online by featuring the...
31 Aug 2001
IPC Media will drop three of its internet sites, with the loss of
90 jobs, in a bid to consolidate its portfolio of web brands ahead of
its takeover by AOL Time Warner. BeMe.com, unmissabletv.com (the site
for IPC's digital TV information brand, Unmissable TV) and Loaded's
uploaded.com will...
31 Aug 2001
| by CAMILLA PALMER
HHCL & Partners has launched a viral campaign for Securicor
eSolutions to illustrate the benefits of its SafeDoor internet shopping
payment system.
The campaign aims to demonstrate the security benefits of the service -
which allows consumers to shop on the internet without sending their...
31 Aug 2001
| by ALASDAIR REID
You don't have to be a genius to work out that there's not a hell
of a lot of good news in the online advertising world these days - but
there does seem to be one sector that's managing to resist the slowdown
better than most. We're talking about business to business - especially
business to...