30 Mar 2001
| by JOE LEPPER
Invest.UK, the government agency responsible for encouraging
foreign firms to invest billions of pounds in Britain, has appointed GCI
London to handle its PR.
This is the first time Invest. UK has appointed external PR help. GCI,
awarded after a three-way pitch, will support a ten-strong...
30 Mar 2001
| by JOE LEPPER
Red Whistle Communications has been chosen on a Europe-wide
corporate brief by internet firm Bertelsmann Online International
(BOL).
This is the first time BOL, which is part of the Bertelsmann eCommerce
Group, has appointed a single agency to cover Europe.
The decision was made...
30 Mar 2001
Naked Communications has been appointed by on-demand interactive
entertainment firm XY Network to develop a brand strategy and
communications service. The account was won after a two-way pitch
against Michelaides & Bednash.
30 Mar 2001
Charlton Communications London has been appointed by marketing
company Strategic Marketing Ventures to handle a pounds 100,000 account
to promote its online marketing product, hitsnclicks.com. Charlton's
sister company 1000heads.com has also been taken on, to handle marketing
for the product.
30 Mar 2001
Entertainment and leisure website Virgin.net has turned to hi-tech
PR experts Firefly to devise and run a consumer PR programme.
The online service, which recently underwent a complete redesign, hired
Firefly on six-figure fees following a three-way competitive pitch
including MacLaurin...
30 Mar 2001
| by CHRIS SCOTT
Cohn & Wolfe has been appointed to handle consumer PR for IPC
Media's newly-launched technology magazine Web User.
The account will be led by C&W associate director Ginny Arnold,
reporting to Fiona Dent at IPC Media. The six-month contract was won
following a two-way pitch against Bite...
30 Mar 2001
GuardianUnlimited has launched its politics website. Edited by
Julian Glover, guardian.co.uk/politics will provide breaking news and
commentary, led by offline political editor Michael White in its
'Westminster and Whitehall' strand; games, gossip and links on 'Red
box'; and a database of political...
30 Mar 2001
Trinity Mirror Digital will make the first of 60 staff redundant on
15 April after vertical sites icShowbiz and icSport were closed. 'The
vertical portals didn't get the revenue projected. Regional and other
newspaper-aligned sites were driving more revenue,' a spokesman said.
This means that...
30 Mar 2001
| by BEN BOLD
Client: Reuters
PR Team: World Television
Campaign: Preliminary Results Briefing
Timescale: February
Budget: Undisclosed
Reuters announced its preliminary results on 13 February from
London.
Reuters is listed on both the London Stock Exchange and NASDAQ and...
30 Mar 2001
| by IAN HALL
Client: Direct Line/jamjar.com
PR Team: In-house and Hill & Knowlton
Campaign: Scrap the European car block exemption
Timescale: October 2000 - ongoing
Budget: Undisclosed
jamjar.com was set up by Direct Line in July 2000 to sell cars at cheap
prices. A major obstacle...