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Yahoo! is reviewing its 25 million pan-European media account out of Optimedia after four years with the agency. The internet search engine has been in contact with networks with a view to getting a review under way in the next few weeks. The move follows a shake-up of Yahoo!'s European...
It's taking more than a couple of quick meetings and the liberal use of a rubber stamp for WPP to accommodate its new Tempus properties. Understandable, perhaps. But if you believed everything you'd read, you'd be labouring under the misapprehension that this was straightforward stuff...
Rank Site Agency/Media Adspend Aware- July-Sept ness pounds (%) 1 AOL MWO/BBJ 8,923,000 78...
Rank Site Address Latest monthly page impressions (millions) 1 Sports.com sports.com *455.1 2 Cricinfo cricinfo.com 93.3...
In this week's International Pick, Campaign Screen editor Lisa Campbell looks at ads from The Big Issue, PlayStation2, Bell Sympatico, Patagon.com and Keiju.
The IPA has laid the groundwork for the creation of a single "supergroup" to become the voice of Britain's entire communications industry, a move that would put it out of existence in its current form. The council of the agency trade body this week gave the green light to moves which...
Cisco Systems, the world's largest internet network provider, has handed its 3.5 million customer relationship management task to Agency Republic. The agency won the business after a four-way pitch. The on- and offline CRM drive kicks off in the UK and will then be developed in other...
The Automobile Association has signed a 4 million deal with the BMW and Ferrari dealership, Inchcape, to sell cars over the internet. The move is the AA's first foray into car selling. - The Guardian.
No more than 18 months ago, internet marketing boffins were defending the web for its shortcomings by describing it as being in the early days of development of model "T" Ford country. But the web's development has moved on apace since then and now, with the prospect of broadband going...
Rank Site Agency/Media Adspend Aware- April-June ness pounds (%) 1 AOL MWO/BBJ 8,923,000 73...
