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Connections 2000, Marketing s new awards event for the 21st century, is open to entries. The awards aim to reward excellence in the use of technology to communicate with customers.
Sega has recruited senior Coca-Cola marketer Jeremy Stern as its new European marketing director as it bids to boost sales of its Dreamcast console and fight off competition from Sony s soon-to-be-launched PlayStation 2.
Camelot has been granted permission to seek a judicial review of the National Lottery Commission s (NLC) decision to negotiate only with the People s Lottery. However, its request to halt exclusive talks between Sir Richard Branson s People s Lottery and the NLC has been rejected by the High Court....
Interactive Investor International (iii), the UK s top personal finance web site, has decided to focus on outdoor media and targeted campaigns after claiming radio and television advertising has not worked for it.
First Direct is rolling its brand communications and e-marketing roles into one, in a move that will see the brand s online and offline services marketed more closely.
Alan Brydon, ex-managing director of CIA Medianetwork UK, has teamed up with Phillip McDanell, formerly operations director Yahoo! Europe and managing director of Chrysalis Group, to run a new venture capital fund called Accelerator Media.
CNN has pulled the pounds 5m ad task for its main brand out of Conquest as it concentrates its spend on the launch of its global news web site, CNN.com.
NTL is preparing to kick off a heavyweight pounds 20m marketing push to underscore its positioning as a complete communications company. The firm is looking to challenge the dominance of BSkyB and BT in the digital TV and telecommunications arenas.
Procter & Gamble is considering selling its Clearasil skin care brand. The product is the number one acne brand in the UK. P&G has retained Goldman, Sachs & Co as its exclusive financial adviser, but says if an acceptable offer is not received it will retain the brand and assess other options.
Online co-operative buying retailer Letsbuyit.com is to make its TV sponsorship debut in a tie-up with Sky One s new comedy series Harry Enfield s Brand Spanking New Show.
