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Clued up In our age of information overload, many advertisers have taken to playing games with consumers in order to engage their attention. Here are three examples Mix has spotted recently. Readers of glossy titles like The Face may have been intrigued by these pages of silhouettes bearing...
Sonera Zed, the mobile internet services company owned by Finnish telecoms company Sonera, has parted company with its global vice-president of marketing Paul Troy, after less than six months in the job.
You're creative, aren't you? I can tell,' Jane Marshall, Carlton Active's charming chief executive, observed. I was enjoying the full, all-singing, all-dancing spectacular (otherwise known as interactive advertising) for the first time.
An Elmwood survey has found that over 50% of customers believe banks put profits before giving customers value for money and good service. The study also found customers are still hesitant toward the internet, with 70% of women and 50% of men questioned, who have a satisfactory relationship with their...
The Guide Dogs for the Blind Association has overhauled its main web site to provide a greater range of information. Blind people can use speech software to programme their computer to read the text on pages, and partially-sighted visitors can adjust the font size and background colour to access the...
The Guide Dogs for the Blind Association has overhauled its main web site to provide a greater range of information. Blind people can use speech software to programme their computer to read the text on pages, and partially-sighted visitors can adjust the font size and background colour to access the...
Abbott Mead Vickers BBDO has been picked to handle Clevercab.com, an online booking system for taxis and private hire vehicles, after a three-way pitch. New PHD will handle media planning and buying.
Eurobell, the telecommunications company, is launching its first regionally focused internet ad campaign by Optimedia, in a bid to attract more online customers and test the medium as a viable sales tool. Eurobell specialises in low-cost telephone and internet services for customers across the south...
BT is reviewing its online media planning and buying business, currently held by the New PHD division PHDiQ.
Uboot, the online mobile and messaging platform, has hired below-the-line youth specialist Chemistry to handle its PR, events and promotional activity. The work forms part of uboot s pounds 3.5m launch budget. Chemistry will initiate PR campaigns, media promotions and sponsorships, guerrilla marketing...
