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HOTLINE

15 Dec 2000

Abbott Mead Vickers BBDO has been picked as lead agency for the pounds 30 million global launch of Genie, the mobile internet operation of BT Openworld. Genie is already on test in the UK, where an estimated pounds 10 million of the budget will be spent, and is running in Holland, Italy and Germany,...

CAMPAIGN.I: NTL unveils Argos interactive ad campaign

15 Dec 2000

NTL has launched the first interactive games-driven advertising campaign on its digital cable service for Argos.

CAMPAIGN-I: Rainmaker lands Last Mile Solutions account

15 Dec 2000 | by DEBORAH BONELLO

Last Mile Solutions, the new e-grocer backed by Waitrose, has hired HHCL s Rainmaker, the creative business consultancy launched earlier this month.

CAMPAIGN-I: BEHIND THE HYPE - Xmas shopping using phone technology 12Snap allows users to buy at auction via their mobiles.

15 Dec 2000

Rolling out just in time for the rumoured e-shopping spree this Christmas, 12Snap offers consumers the chance to buy goods such as concert tickets and electronic gadgets via auctions through their mobile phones.

MEDIA FORUM: Is everyone expecting too much of interactive TV? Despite all the hype about interactive TV, the future failed to arrive on time this year. Who is to blame for this? Do things look any more promising for next year, Alasdair Reid wonders

15 Dec 2000 | by ALASDAIR REID

This time last year, you did not have to be a dangerously radical visionary to predict that digital interactive television was going to be one of the major media themes of 2000. Media owners were backing their commitment to the future with major investment plans. Agencies were excited at the prospect...

CAMPAIGN-I: Pres.co/Foresight to kick off 2001 rebranded as Wheel

15 Dec 2000

Pres.co/Foresight, the digital solutions company created by the merger of two new-media agencies earlier this year, is to complete its integration process by rebranding as Wheel.

DIARY: Inflated media spend claims fail to impress the Campaign hacks

15 Dec 2000

The keeper of Campaign's much-perused new-business performance league has had a frustrating year. It might be the season to be merry, but it seems the industry is far more interested in porkie pies than mince pies. With the plethora of dotcom launches, agencies and their new hip clients have taken...

BMP picks up pounds 30m airline portal

08 Dec 2000

BMP DDB has won the pan-European account for the Online Travel Portal, a joint venture portal backed by nine major airlines. The account is estimated to be worth pounds 30 million.

Amazon hunts for global ad network

08 Dec 2000 | by JENNY WATTS

Amazon.com, the online retail company, is reviewing its global advertising arrangements in a move that means HHCL s agency in the UK, where it spends pounds 4.5 million.

REVIEW: Marketing and advertising news in the week's press

08 Dec 2000

Universal McCann has been appointed to handle the planning and buying for the pounds 10 million pan-European account for Travelocity, the online travel site. Klondike, which is part-owned by St Luke s, will handle strategic planning. - General release.

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