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National Savings has appointed direct marketing agency Evans Hunt Scott to work alongside the brand s current DM agency GGT Direct.
Former sales and marketing director of Routledge, Tim Westbrook, is joining Register Information Services, the advertising and marketing information arm of Financial Times Business. Westbrook has worked as a sales, marketing and planning consultant for the past year.
NTL, the UK s third largest cable company, is to offer a national telephone and Internet service for pounds 17.95 per month.
New-media sales house TSMSi has appointed Peter Cobley from Reed Business Information and Simon Bagwell from Mix Mag Update to its sales team.
What makes Internet advertising a viable option for businesses?
A new report on Internet advertising has revealed that just 20 UK companies are regularly using the medium as a strategic marketing tool, with BT and Ford the only top advertisers booking Internet ads on more than three Web sites at a time.
Citibank has teamed up with AOL, the second largest online service provider in the UK, to market itself as a remote bank using the Internet.
Competition in budget European air travel is hotting up with the arrival of the British Airways spin-off, Go. The new airline has entered a market that has up to now been dominated by EasyJet.
Mobile phone operator Orange will be launching online advertising as part of its pounds 7m TV campaign this week. Banner ads will feature on key sites such as those of the Financial Times, The Times, search engine Yahoo! and UK Plus.
William Hill is set to launch its Web site at the end of May in the run-up to the World Cup. The site will feature tax-free online betting for non-UK residents, together with information on odds.
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