19 Dec 1998
| by IAN DARBY
The Patent Office has posted the United Kingdom Trade Marks
Register on the internet, making it possible for anyone with a web
browser to access the register without any extra charge. The new
service, www.patent.gov.uk, will be of use to those who need to verify
the ownership or status of a trade mark...
19 Dec 1998
| by IAN DARBY
Royal Mail is putting a listing of postcodes and addresses on its
site, www.royalmail.co.uk, so that direct marketers can check the
accuracy of postcodes. It will be based on the Royal Mail s Postal
Address File database, which holds 26 million UK addresses.
03 Dec 1998
| by LISA CAMPBELL
The government is attempting to increase business and consumer
confidence in electronic commerce with new legislation.
03 Dec 1998
| by HARRIET MARSH
One of the first joint ventures between an Internet Service
Provider and a charity has been signed between America On-line (AOL) and
the Royal National Institute for Deaf People (RNID).
03 Dec 1998
| by HARRIET MARSH
In the US, two Bills look like guaranteeing a good Christmas for
the country s army of lawyers. But while the first, President Bill
Clinton, continues his battle to fend off impeachment, it is the second,
Microsoft chairman Bill Gates, who is gaining more media coverage as he
finds his company in the...
27 Nov 1998
| by ALASDAIR REID
Procter s most effective web advertising to date is a
campaign for the Scope mouthwash brand. Designed to complement the get
kissably close television advertising in the US, the web campaign
features a send-a-kiss pop-up box which allows people to send an
e-mail kiss to their loved ones.
26 Nov 1998
| by IAN DARBY
UK consumers are more likely to complain about goods and services
than ever before, according to NOP research carried out exclusively for
Marketing. Nearly three-quarters (71%) of consumers are more likely to
complain about poor service and faulty goods than they were a few years
ago, according to the...
26 Nov 1998
| by NEILL DENNY
The EU is to introduce new regulations to allow brand owners to
freely sell online within Europe without having to comply with the
consumer laws of its 15 members.
20 Nov 1998
| by HARRIOT LANE FOX
Julian Eccles is leaving his post as special adviser to the
Secretary of State for Culture Media and Sport Chris Smith, to become
the first corporate communications director at British Interactive
Broadcasting.
19 Nov 1998
| by IAN DARBY
Guardian Royal Exchange has appointed Simon Rhodes to the newly
created role of UK marketing director for both its insurance brands and
those of PPP Healthcare, which the company acquired earlier this year.
Rhodes will report to Peter Owen, who has also been promoted to the new
role of group executive...