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FOCUS: BROADCAST - Spoilt for new media choice - Television, radio and the internet are becoming ever more compatible making it easier than ever for public relations people to reach a broader audience

27 Nov 1998 | by MARY COWLETT

With the much publicised arrival of SkyDigital and BBC Digital, broadcasters are promising a new media world and the potential number of new media outlets for the PR industry is awesome. At the same time, digital promises to bring the three broadcast media - television, radio and the internet - ever...

Scoot seeks a sales boost with wider PR remit

04 Sep 1998 | by SOPHIE BARKER

Online telephone and internet information provider Scoot is reviewing its PR account, currently held by Ketchum Life, in a bid to increase sales.

FOCUS: BUSINESS TELEVISION - BTV is now at a screen near you/High quality business television that is delivered directly to PCs offers huge potential for training as well as enabling broadcasters to reach wider audiences. Nick Purdom reports

17 Jul 1998 | by NICK PURDOM

Desktop business television, - delivered to target audiences via the internet - is fast becoming a reality.

MEDIA: IN BRIEF - IT world gets Silicon TV network

10 Jul 1998 | by IAN DARBY

Network Multimedia TV has launched Silicon, the first internet-based European TV network for IT professionals. The 30-strong editorial team is led by Anna Russell. It delivers real-time newswire content, analysis, debates and interviews in a combined text and video format.

LineOne loses two from senior management team

03 Jun 1998

- The BT and News International owned online joint venture LineOne is to lose both its marketing and business development directors, who have resigned to start their own business.

LineOne loses two from senior management team

03 Jun 1998

- The BT and News International owned online joint venture LineOne is to lose both its marketing and business development directors, who have resigned to start their own business.

IBM to promote the Internet in new campaign

01 Jun 1998

- IBM has launched an integrated advertising campaign designed to promote use of the internet which continues its theme of 'e-business',.

IBM to promote the Internet in new campaign

01 Jun 1998

- IBM has launched an integrated advertising campaign designed to promote use of the internet which continues its theme of 'e-business',.

STOP PRESS: Rosalyn Palmer takes Directories approach

20 Feb 1998 | by JEMIMAH BAILEY

Thomson Directories has appointed Rosalyn Palmer PR to handle its consumer and business-to-business PR. Rosalyn Palmer is Thomson s first retained agency since 1991 and will focus on building usage of Thomson s Local Directory and its online version INbusiness.

FOCUS: HI-TECH PR - Talking on the right lines. According to IT professionals, ISDN is now second generation technology. But companies are still working to capture the small business and consumer markets Phoebe Gay reports.

09 Jan 1998 | by PHOEBE GAY

Since the early 1990s, a joke in the technology industry has been that ISDN stands for It Still Does Nothing. It failed to live up to the PR hype that accompanied its launch and was plagued by a very low acceptance rate because of its cost.

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