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The problem with hype is that it leads inevitably to inflated expectations and, ultimately, to disappointment.
EBN European Business News
Midnight Communications has won the PR account for internet security firm Network General from Firefly. Midnight pitched against seven other agencies including Banner for the pounds 100,000 budget business. It will work on coverage in the computing press and developing a corporate image.
Virgin Net has dropped its agency Larkspur and pulled its PR in-house as it repositions itself as a content provider.
The foot-shooting season continued at the BBC last week. Even inherently favourable items, such as the development of a 24-hour internet news service attracted criticism for wasting money on non-broadcast services. But the major story was the attempt to save pounds 30 million by streamlining news editors,...
IPC Magazines and BT are to offer interactive editions of Loaded and Marie Claire through BT s Touchpoint Multimedia kiosks in October. The kiosks are located in travel terminals and shopping locations around London.
NetCommerce, the online retailer, is seeking an agency to handle the six-figure launch of its latest service, Games Direct, which goes live in November.
Tesco is forging ahead on the home delivery front, with the news that it is extending its home shopping service to a further 12 stores within the M25.
Bristol-based Mail Marketing Group, the company handling Internet orders for Wallace and Gromit (see page 19), is taking on a similar role for Enid Blyton. In mid-September, The Enid Blyton Store opened for business (http://www.blyton.com).
Speaking of the Internet as a direct marketing tool, more than 90 registrations were received online in the first week that the Web site for the Marketing 97 event went live (http://www.marketing97.com).
