28 Nov 1997
| by EMMA HALL
CIA Medianetwork is to part company with around 30 small clients as
it moves to reshape its business base around a more value-added
proposition.
28 Nov 1997
| by RICHARD COOK
If proof were needed that the media industry has evolved further
and faster than most areas of advertising in recent years, it was found
in last week s news of Royal Mail s pounds 20 million media review
(Campaign, 21 November).
28 Nov 1997
| by NICK JOHNSON
It is hard to imagine an agency anywhere that would not be
delighted to bag one of the three significant wins of last week.
28 Nov 1997
The APG Creative Planning Awards were set up to reward the
front-end thinking that leads to excellent creative work. This is the
third year the awards have been held. There were 105 papers entered
compared with 87 in 1995 and 71 in 1993. This year s entries have been
swelled by our introduction of...
28 Nov 1997
Silver
Winner: Levi s I-Candy
Agency: Bartle Bogle Hegarty
Planner: Jim Carroll
Creative Director: John Hegarty
Art Directors: Mark Hurst, Adam Chrappe, Brian Cooper
Copywriter: David Bryant, Matthew Saunby, Jason Stuart
Client: Levi Strauss Co
Product: Levi s 501
27 Nov 1997
| by HARRIET MARSH
Camelot is to relaunch its Instants scratchcards and the online
game in the first quarter of next year to strengthen its position in the
run-up to the licence bid in the year 2000.
27 Nov 1997
| by WINSTON FLETCHER, chairman, Bozell UK G
Air Miles has had to write apology letters to 2.5 million customers
and open a special Web site after its call centre in Crawley was swamped
with enquiries.
27 Nov 1997
| by RAYMOND SNODDY, media editor, The Times
Associated Newspapers is to launch an online version of the Evening
Standard called This is London . It will incorporate ES Magazine, Hot
Tickets and the restaurant guides.
27 Nov 1997
| by RAYMOND SNODDY, media editor, The Times
Autotrader, the weekly car magazine, is launching on the Internet.
The site can be found at www.autotrader.co.uk.
21 Nov 1997
| by GIDEON SUMMERFIELD
Greenpeace has criticised the Advertising Standards Authority s
draconian stance towards the campaigning of non-profit organisations
as the pressure group launched two Websites.