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CAMPAIGN INTERACTIVE: CASE STUDY/IBM. Why IBM chose traditional media to promote the benefits of e-business. Mairi Clark discovers how Ogilvy & Mather focused on press and TV to approach an Internet-wary audience

You d think if anyone would know how to get business people interested in e-mail, IBM would. But anybody expecting innovative online advertising will be disappointed by the computer giant s decision to concentrate on above-the-line marketing methods for its e-business campaign, which launched in the...

CAMPAIGN INTERACTIVE: BEHIND THE HYPE/INTERNET PRODUCTS - Net gizmos in danger of pushing users beyond endurance. Website users are prey to hype when it comes to Net add-ons. Simon Waldman unpicks myth from reality

It is a well-known but rarely acknowledged fact that there is not just one Internet in existence, but two.

Media: My encyclopedia is dead, long live my shiny CD-ROM

Forgive, if you will, a moment of nostalgia. Our 24-volume set of Encyclopaedia Britannica is on its way to a car-boot sale. The red mock-leather edition, circa 1956, can no longer justify its shelf space and it seems there is absolutely no market in second-hand book shops for out-of-date encyclopaedias...

Relationship Marketing & Marketin 97: Preview - Marketing 97 round-up/Relationship marketing comes under the spotlight at Marketing 97. The exhibition and conference, staged by Haymarket Publishing and Miller Freeman, is at Olympia from November 25

New media

DIRECT: MY BEST SHOT

w@nk.f@cky.menta//.sh/t// b@ll*cks. That s generally the response in the UK when you ask people how they feel about the Internet. Most people are frightened to go near it, and would rather be tortured by Mongolian midgets than sit in front of a screen and surf . And justifiably so, because advertising...

PROFILE: Chief Yahoo - Jerry Yang Co-Founder YAHOO!

The trouble is, it s hard not to like Jerry Yang. But in theory, he should be the sort of accidental entrepreneur who makes anyone s blood boil - the archetypal hey, we were just messing around with computers and suddenly we were millionaires! type of millionaire. The kind who, while professing a...

Media: Carlton in Net talks

Carlton Communications is in talks with Web TV, the Microsoft subsidiary, about incorporating Internet technology in the launch of digital terrestrial television next year.

FOR THE RECORD

My head hurts. I ve just spent a few hours attempting to read the Cordiant demerger documentary bumf and a thoroughly tedious task it has been too. The Electronic Telegraph has signed Mitsubishi Computers to sponsor its online Fantasy League. The sponsorship forms part of Mitsubishi s new online strategy,...

MEDIA: Net campaign

Classic FM and the Microsoft network have launched a joint 12-month campaign to bring listeners up to date with the latest and easiest way to access the Internet. The two parties are also running a special two-week promotion for those without Internet access.

Carlsberg extends postcard facility to other Websites

Carlsberg is bidding to become a central communication point on the Internet by placing its digital postcard system at the heart of its revamped Website and extending the system to two of the Web s most visited sites.

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