12 Dec 1997
| by MAIRI CLARK
You d think if anyone would know how to get business people
interested in e-mail, IBM would. But anybody expecting innovative online
advertising will be disappointed by the computer giant s decision to
concentrate on above-the-line marketing methods for its e-business
campaign, which launched in the...
12 Dec 1997
| by SIMON WALDMAN, the Guardian’s dep
It is a well-known but rarely acknowledged fact that there is not
just one Internet in existence, but two.
20 Nov 1997
| by RAYMOND SNODDY
Forgive, if you will, a moment of nostalgia. Our 24-volume set of
Encyclopaedia Britannica is on its way to a car-boot sale. The red
mock-leather edition, circa 1956, can no longer justify its shelf space
and it seems there is absolutely no market in second-hand book shops for
out-of-date encyclopaedias...
07 Nov 1997
| by LIBBY BROCKOFF
w@nk.f@cky.menta//.sh/t// b@ll*cks. That s generally the response
in the UK when you ask people how they feel about the Internet. Most
people are frightened to go near it, and would rather be tortured by
Mongolian midgets than sit in front of a screen and surf . And
justifiably so, because advertising...
30 Oct 1997
| by MIKE HEWITT
The trouble is, it s hard not to like Jerry Yang. But in theory, he
should be the sort of accidental entrepreneur who makes anyone s blood
boil - the archetypal hey, we were just messing around with computers
and suddenly we were millionaires! type of millionaire. The kind who,
while professing a...
16 Oct 1997
| by ANNE-MARIE CRAWFORD
Carlton Communications is in talks with Web TV, the Microsoft
subsidiary, about incorporating Internet technology in the launch of
digital terrestrial television next year.
10 Oct 1997
| by ALASDAIR REID
My head hurts. I ve just spent a few hours attempting to read the
Cordiant demerger documentary bumf and a thoroughly tedious task it has
been too.
The Electronic Telegraph has signed Mitsubishi Computers to sponsor
its online Fantasy League. The sponsorship forms part of Mitsubishi s
new online strategy,...
09 Oct 1997
| by CONOR DIGNAM
Classic FM and the Microsoft network have launched a joint 12-month
campaign to bring listeners up to date with the latest and easiest way
to access the Internet. The two parties are also running a special
two-week promotion for those without Internet access.
03 Oct 1997
| by MAIRI CLARK
Carlsberg is bidding to become a central communication point on the
Internet by placing its digital postcard system at the heart of its
revamped Website and extending the system to two of the Web s most
visited sites.