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Camelot is expanding its interests into online entertainment in a venture with IT company ICL to create Europe s largest multi-player video games service.
The Royal Mail is setting up a business unit to promote its direct marketing and home shopping services in a drive to convince the marketing community that it is a media owner in its own right.
Exchange & Mart is launching on the Internet. A pounds 170,000 ad campaign will back the launch.
Fodor Wyllie Associates has won a three-way pitch to handle This is London, the Evening Standard s new interactive guide to London.
Camelot is to relaunch its Instants scratchcards and the online game in the first quarter of next year to strengthen its position in the run-up to the licence bid in the year 2000.
Air Miles has had to write apology letters to 2.5 million customers and open a special Web site after its call centre in Crawley was swamped with enquiries.
Associated Newspapers is to launch an online version of the Evening Standard called This is London . It will incorporate ES Magazine, Hot Tickets and the restaurant guides.
Autotrader, the weekly car magazine, is launching on the Internet. The site can be found at www.autotrader.co.uk.
The D.Visions Video Van will be one of the less conventional attractions at Marketing 97. Parked inside the main hall, the three-tonne van will be connected live to both Marketing Online and the Marketing 97 Web sites during the show, giving visitors the chance to browse through both on a giant 84...
Information and Internet companies have a strong presence at the exhibition.
