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NEWS: Guardian set to extend grasp on classifieds with online version

27 Sep 1996 | by GORDON MACMILLAN

The Guardian will attempt to harden its hold on recruitment advertising through the launch of RecruitNet, an online facility that will place all Guardian recruitment ads on the Internet.

NEWS: International audit standard ‘is on the cards’ for Net sites

27 Sep 1996

An international audit standard for measuring activity on Internet sites could be close to agreement, according to the Audit Bureau of Circulations.

NEWS: Indexfinger unveils consumer Website for leading optician

27 Sep 1996

Indexfinger, the interactive agency launched in July by the former nucleus of Lowe Howard-Spink s new-media department, Mark Dickinson and Robert Hamilton, has rolled out its first work - a consumer Website for the optician, Dollond and Aitchison.

NEWS: Compuware chooses to drop Firefly contract

27 Sep 1996 | by JOHN-PIERRE JOYCE

Compuware, the ninth largest software company in the world, has dropped Firefly as its retained PR adviser just two weeks after hiring the agency.

FOCUS: HI-TECH PR; Breaking down the network frontiers

27 Sep 1996 | by DANNY ROGERS

GLOBAL NETWORK: Electronic communications allow companies to produce a consistent international message EUROPE: Emerging markets, such as Eastern Europe, have the potential to overtake current hi-tech leaders IBM : Fee income leaps as Ogilvy, Adams and Rinehart co-ordinate and manage IBM s European...

FOCUS: HI-TECH PR; Learning lessons the IBM way

27 Sep 1996 | by DANNY ROGERS

IBM s ideal of a pan-European virtual agency could have become a logistical nightmare. A year down the line, Danny Rogers report

THIS WEEK: IBM chief Skates off

26 Sep 1996

Computer giant IBM has lost Andrew Skates, European brand marketing manager for its software business.

MEDIA: BRIEFS

26 Sep 1996

IT on the air

NEWS: Firefly wins Informix from Band and Brown

20 Sep 1996 | by JOHN-PIERRE JOYCE

Informix Software, the data management giant, has ended its pounds 150,000 fee PR contract with Band and Brown Communications just five months after the agency snatched the business from A Plus.

NEWS: Globalink on the brink of a Worldcom alliance

20 Sep 1996 | by DANNY ROGERS

Hi-tech agency network Globalink is set to merge with Worldcom Europe to create Europe s biggest network of independent agencies.

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