MEDIA: MEDIA WATCH; Business channels
31 Oct 1996
Cable and satellite channels devoted to news and business kicked-off ten years ago with CNN. For advertisers, the audience for these channels provides up-market viewers who travel frequently.
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Cable and satellite channels devoted to news and business kicked-off ten years ago with CNN. For advertisers, the audience for these channels provides up-market viewers who travel frequently.
WINNER
Lowe Howard-Spink is poised to pick up the pounds 5 million advertising account of Dollond and Aitchison, one of the UK s oldest high-street opticians.
EBN, the satellite TV channel, is the fastest-growing, pan-European TV channel according to new research from the European Media and Marketing Survey.
Imedia Corporation, the digital broadcasting company, has appointed Text 100 Benelux to handle a pan-European communications programme.
The availability of Parliamentary information on the Internet will never replace the lobbyist s monitoring role says Paul Barnes
Computer games company Nintendo is to launch a miniaturised version of its Game Boy system to push the portable games machine into the adult market.
The question of who polices the Internet has been raised once again with the launch of soft-porn channel Adam & Eve, which is online 24-hours-a- day.