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MEDIA: FOR THE RECORD

26 Jan 1996

Leo Burnett has ended its search for a head of radio by appointing Simon Ward, a sales executive at Independent Radio Sales. Ward replaces Vicky Richardson who announced she was leaving to go travelling last November. Ward has worked at IRS since 1993 and recently concentrated specifically on the Kiss...

INTERACTIVE: Interactive gallery reviewed by Mark Dickinson

26 Jan 1996 | by MARK DICKINSON

Mark Dickinson is new-media development director at Lowes Howard Spink

INTERACTIVE: CASE STUDY/BMW; BMW puts a brave foot forward with a simple solution to selling old cars

26 Jan 1996 | by KAREN YATES

Karen Yates finds out how BMW resisted the impulse to run a fancy Net site and put practicality at the fore

INTERACTIVE: NEW-MEDIA CLINIC; Have a plan ready for customer interaction when you join the Net

26 Jan 1996 | by DAN O’BRIEN

Many years ago, I was Ghenghis Khan, despoiler of the West, vicious dictator of the Mongol horde. As a result, this lifetime I visit networking conferences in Brussels, where I am doomed to make small talk with Young Turks From Marketing. About the Internet. Forever.

INTERACTIVE: BEHIND THE HYPE/ARE RETAILERS MAKING THE MOST OF HOME SHOPPING?; Forward-thinking retailers should get online for the profits

26 Jan 1996 | by ALASDAIR REID

There is plenty of cash to be made via the Internet, but the sceptics won t get a share.

INTERACTIVE: THE INTERACTIVE QUESTIONNAIRE

26 Jan 1996 | by MAIRI CLARK

There are many pitfalls to be avoided by companies planning to set up on the Net. Edited by Mairi Clark

NEWS: PR EUROPE

26 Jan 1996

WARSAW: Ameritech to tackle Polish govt

MEDIA: BRIEFS

25 Jan 1996

ITV picks TBWA s Carter

TECHNIQUE: PUBLIC RELATIONS; Untangling the web

25 Jan 1996 | by ROBERT GREY

The rapid growth of the Internet offers enormous potential if handled carefully. Robert Grey reports on the key role that PR expertise can play

TECHNIQUE: PUBLIC RELATIONS; Launch procedures

25 Jan 1996 | by HARRIOT LANE FOX

PR on the Net can provide a cost-effective means of promoting a new product without huge investment, writes Harriot Lane Fox

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