12 Dec 1996
Whitbread Beer Company is to carry out the first taste test on the
Internet, inviting Net surfers to e-mail it for a free product sample.
28 Nov 1996
Live TV s chief, Kelvin MacKenzie, has hit back at the ITC over its
warning on breaching the Codes of Sponsorship and Advertising Breaks. He
said sponsorship was key to original programming on cable, and called
for more relaxation of advertising rules to encourage the industry.
17 Oct 1996
| by AMANDA RICHARDS
MD Foods is considering axing its pounds 5m above-the-line support for
its health food brands after falling foul of the Advertising Standards
Authority for the second time this year.
27 Jun 1996
| by JAMES CURTIS
For too many companies, getting any old material onto the Net is enough.
James Curtis sees how two drinks companies used imagination to attract