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Whitbread Beer Company is to carry out the first taste test on the Internet, inviting Net surfers to e-mail it for a free product sample.
Live TV s chief, Kelvin MacKenzie, has hit back at the ITC over its warning on breaching the Codes of Sponsorship and Advertising Breaks. He said sponsorship was key to original programming on cable, and called for more relaxation of advertising rules to encourage the industry.
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MD Foods is considering axing its pounds 5m above-the-line support for its health food brands after falling foul of the Advertising Standards Authority for the second time this year.
For too many companies, getting any old material onto the Net is enough. James Curtis sees how two drinks companies used imagination to attract visitors
