The Wine Spectator
Judging by the stories on this subject that have emerged during the last month, selling advertising on the Internet will be the biggest money spinner of the 21st century.
There s no lack of off-line publications dedicated to the Internet but which one is the best?
Live TV s chief, Kelvin MacKenzie, has hit back at the ITC over its warning on breaching the Codes of Sponsorship and Advertising Breaks. He said sponsorship was key to original programming on cable, and called for more relaxation of advertising rules to encourage the industry.
Associations with its Britishness are no longer Jaguar s strongest selling point, according to the car manufacturer, which plans to adopt a high-tech image to sell its cars.
The imminent arrival of digital television has alerted many to the gatekeeping ambitions of Rupert Murdoch. However, there is more to the future of television than digital technology (see page 22).
Not the sort of agency to turn down Dodgy work, Bite Communications is to manage PR next month for the launch of the UK indie band s Christmas party Web site. Due to go on-line on 13 December - during the last night of Dodgy s European tour at the Brixton Academy - the site will feature videos and...
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