NEWS: PR EUROPE
13 Dec 1996
ATHENS: Novartis hires Publicom H&K
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CAMPAIGNS: research; Media revels in this info illness
13 Dec 1996 | by JOANNA MENDA
Client: Reuters Business Information International (RBI) PR Team: Firefly Communications Campaign: Dying for Information? An Investigation in to the Effects of Information Overload Cost: pounds 50,000 Timescale: Spring 1996 - ongoing
NEWS: 1996 Mad cows, fat cats and blue Pepsi
13 Dec 1996 | by KATE NICHOLAS
Takeovers, beef scares, international football and a bright blue Concorde all helped to keep the PR industry on its toes in 1996. Kate Nicholas looks back
FOCUS INTERNET: Can you escape from the Web?
13 Dec 1996 | by TOM DAWN
THE NET WIDENS: For people in the public relations industry the Web is proving to be an invaluable research tool ON-LINE VNRS: More and more broadcasters are downloading video clips,images and video news releases SITE SEEING: A selection of PR hot spots to provide you with a taster of information...
FOCUS INTERNET: Sending workers to Cyberia’
13 Dec 1996 | by DANNY ROGERS
As companies become more globalised internal communications departments are turning to Intranets to ensure that employees get company information in an instant. Danny Rogers reports
FOCUS INFORMATION SOURCES: Papering over the on-line cracks
13 Dec 1996 | by DANNY ROGERS
PAPER HEAVYWEIGHTS: The accessibility of electronic information hasn t dented faith in traditional directories CONTACTS: What titles do the experts turn to when they need to know what s happening in their industries? EUROPEAN CONNECTIONS: The area of pan-European information services is open to development
NEWS: SAS Institute drops Arrow for Icas following review
06 Dec 1996 | by JOHN-PIERRE JOYCE
SAS Institute, the US information systems company, has parted company with Arrow Public Relations after six years and hired Icas PR in its place.
NEWS: GBC launches French hi-tech PR subsidiary
06 Dec 1996 | by JOHN-PIERRE JOYCE
Grant Butler Coomber (GBC), the UK hi-tech and consumer agency, has opened its first overseas office in France.
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