MEDIA: GO2: AN EXPERT’S VIEW
24 Nov 1995 | by PAUL SYRYSKO
Paul Syrysko says there is much to admire about the Guardian s new Net facility
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KPN Multimedia, a UK-based division of the Dutch telecoms giant, KPN, has appointed Equinox Communications to work alongside Bean MC on the planned pounds 2 million launch of its new-media publishing venture, Planet Internet.
Paul Syrysko says there is much to admire about the Guardian s new Net facility
It s not just saddoes who play with the Internet. Oh no?
News IQ, the online information service planned by News International, has named the shortlist for its pounds 1-2 million launch campaign. The three agencies being invited to pitch are Butterfield Day Devito Hockney, Maher Bird Associates and Lansdown Conquest. The service will be marketed direct to...
News EyeQ, the on-line information service planned by News International, is hunting for a public relations consultancy to boost publicity in the run-up to its launch early next year.
Wantage-based PR agency Charlton Communications has been drafted in to handle media relations for British explorer Roger Mear s trek across Antarctica.
Conde Nast has appointed a commercial director for its new-media initiatives and is grooming a sales team to start selling space on its Internet site from 1 January.
Lego UK is to become one of the first UK companies to advertise on a computer screen saver with an ad put together by Screensavers Ltd, a subsidiary of the independent marketing and media consultancy, Cobbe Smith Terris.
Start-up company SkyWorld, the latest competitor to Internet access providers Pipex and CompuServe, has hired Edelman Rouet to handle press relations. There was no competitive pitch for the account and account director Valerie Berrivin said the agency had been chosen because of its work for Microsoft....