15 Dec 1995 | by PAUL WOOLMINGTON
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Viz magazine this week thumbed its nose at the ad industry with the launch of a controversial new site on the Internet.
John Owen examines how the subversive soft-drink brand Tango is very much in tune with Internet users
As a renowned new-media expert and faker, people often ask me: Is it already too late to make a mark in the fast-developing creative maelstrom that is interactive advertising? Generally, my reply is: Yes - get out of my way , because the last thing I need is another huckster beating me to market...
Janet Izatt has discovered that there s a discrepancy between the ratecards for Net and print publications
In blocking a FoE cinema ad, the ASA opened up the debate over regulating Net sites. Edited by Mairi Clark
Friends of the Earth cannot be forced by law to withdraw the banned cinema ad which it is continuing to place on the Internet, according to a senior media lawyer.
From Richard Woolston, group product manager, Web International, London NW10
The Advertising Standards Authority is set to challenge the pressure group, Friends of the Earth, over its decision to place a banned ad on the Internet, in what could develop into a test case.
Newsdesk, the Nottingham-based IT news service, has launched a video news release (VNR) sampling facility, taking on-line news into the broadcast arena for the first time.