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NEWS: Viz Internet site set up to goad industry to create better ads

15 Dec 1995

Viz magazine this week thumbed its nose at the ad industry with the launch of a controversial new site on the Internet.

INTERACTIVE: GALLERY REVIEWED BY PAUL WOOLMINGTON

15 Dec 1995 | by PAUL WOOLMINGTON

Financial Times

INTERACTIVE: CASE STUDY/TANGO; Tango’s debut on the Internet gives a sure sign of the medium’s worth

15 Dec 1995 | by JOHN OWEN

John Owen examines how the subversive soft-drink brand Tango is very much in tune with Internet users

INTERACTIVE: NEW-MEDIA CLINIC; Why client ignorance is behind the struggle to become interactive

15 Dec 1995 | by DAN O’BRIEN

As a renowned new-media expert and faker, people often ask me: Is it already too late to make a mark in the fast-developing creative maelstrom that is interactive advertising? Generally, my reply is: Yes - get out of my way , because the last thing I need is another huckster beating me to market...

INTERACTIVE: BEHIND THE HYPE/INTERNET RATECARDS; Can Internet publications justify their ad ratecard prices?

15 Dec 1995 | by JANET IZATT

Janet Izatt has discovered that there s a discrepancy between the ratecards for Net and print publications

INTERACTIVE: THE INTERACTIVE QUESTIONNAIRE

15 Dec 1995 | by MAIRI CLARK

In blocking a FoE cinema ad, the ASA opened up the debate over regulating Net sites. Edited by Mairi Clark

NEWS: Loophole allows Friends of the Earth Internet ad to avoid regulation

08 Dec 1995

Friends of the Earth cannot be forced by law to withdraw the banned cinema ad which it is continuing to place on the Internet, according to a senior media lawyer.

MARKETING MIX: LETTERS; Enough puff for company brand

08 Dec 1995

From Richard Woolston, group product manager, Web International, London NW10

NEWS: ASA to challenge Friends of the Earth over Internet commercial

01 Dec 1995 | by JOHN OWEN

The Advertising Standards Authority is set to challenge the pressure group, Friends of the Earth, over its decision to place a banned ad on the Internet, in what could develop into a test case.

NEWS: Newsdesk to offer VNRs

01 Dec 1995 | by JOHN-PIERRE JOYCE

Newsdesk, the Nottingham-based IT news service, has launched a video news release (VNR) sampling facility, taking on-line news into the broadcast arena for the first time.

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