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MARKETING MIX: LETTERS; Enough puff for company brand

08 Dec 1995

From Richard Woolston, group product manager, Web International, London NW10

MEDIA: Who’ll make the Web a main-line medium?

11 Jan 1995 | by MIKE HEWITT

News International s long-awaited foray into electronic newspapers begins this week with the launch of Internet editions of The Times and The Sunday Times. In two months time, advertisers directory Brad will launch its first listings of Internet publications which carry advertising.

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