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The most effective marketing relies on the invaluable insight that data can provide. Here Mhairi McEwan sets out the "seven Es" novice marketers should follow.
Champollion has hired Branislava Milosevic to lead its digital arm and provide strategic digital input to the agency's new and current clients.
Entries are now open for The Brand Republic Future 5 Awards, an awards scheme created in collaboration with Octopus Group, and Marketing and PRWeek magazines, to highlight and celebrate all that's radical and ground-breaking in our industry.
ASOS, British Gas, O2-owner Telefonica and Unilever lead the nominations for this year's Marketing Society Awards for Excellence.
Marketers must prepare for stricter regulations covering data privacy following the publication of draft reforms.
Google officially launched its digital training initiative called Squared tonight, described as a "mentorship and digital skills internship", where graduates will walk away with a recognised qualification.
Brand marketing has been cited as the most important skill for prospective marketing employees, overtaking online and web development.
The search for this year's top brands in social media has begun as Social Brands 100 opens today for nominations in what will be the biggest year yet for the bench ranking report.
Nectar is the most prominent, with Boots Advantage in second place.
ISBA has expressed concern that the European Parliament’s draft report on the Data Protection Regulation imposes significant new restrictions and definitions for advertisers, and will contradict the EU Charter on fundamental rights.
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