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Interflora legal victory over M&S signals new 'cautious' approach to keyword bidding

22 May 2013 | by John Reynolds

Brands are likely to be more cautious when bidding online for competitors' keywords and phrases following a key High Court ruling, according to a legal expert.

Marks & Spencer loses AdWords battle to Interflora

21 May 2013 | by Priyanka Mehra Dayal

Marks & Spencer has lost the right to bid on the 'Interflora' trademark on Google AdWords, ending a five-year legal battle.

Specsavers integrates Skype to capture pictures

20 May 2013

The video capabilities of Skype are being used by Specsavers to launch its annual 'Spectacle Wearer of the Year' competition.

Nokia and McDonald's among the takers for C4's ad offer

17 May 2013 | by Priyanka Mehra Dayal

B&Q, Nokia, McDonald's and Bulmers are some of the most recent brands to sign up to broadcaster Channel 4's new advertising strategy for 4oD.

Ebay boss gives mobile team 'permission to step on toes'

16 May 2013 | by Matthew Chapman

Ebay marketing executive Alexander von Schirmeister has attributed the company's success to chief executive John Donahoe's decision to allow its mobile commerce unit "permission to step on other people's toes".

Tesco triumphant in top five 'socially devoted' brands poll

16 May 2013 | by Gemma Charles

Tesco's UK Twitter feed is the best in the world for social customer care, according to a survey by social analytics expert Socialbakers.

Topshop to host 'secret pop-up gigs' for Kate Bosworth collection

16 May 2013 | by Matthew Chapman

Topshop will put on "secret pop-up gigs" around the world this summer to push its music-festival inspired fashion range designed by Hollywood star Kate Bosworth.

Ocado 'playing with fire' after Morrisons talks

13 May 2013 | by Matthew Chapman

Ocado is "playing with fire" by discussing a partnership with Morrisons and could put itself out of business if it continues to provoke the wrath of partner Waitrose, claims Shore Capital.

C&A appoints Razorfish to European digital account

10 May 2013 | by Sara Kimberley

C&A, the clothing retailer, has appointed Razorfish London to handle its digital account across Europe.

Hibu targets retail giants Amazon and Tesco

10 May 2013 | by Matthew Chapman

Hibu, the rebranded owner of Yellow Pages, has launched a product that it hopes will steal customers from retail giants Amazon and Tesco.

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