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Game appoints Ian Chambers as its first chief digital officer

07 Jun 2013 | by Matthew Chapman

Game has poached Ian Chambers, the international VP and managing director at IGN Entertainment, to take on the newly-created role of chief digital officer.

Microsoft targets advertisers with all-in-one family platform

30 May 2013

What kind of opportunities can brands expect from Xbox One, the successor to the 360? Alasdair Reid investigates.

How EA's Battlefield topped the 2013 Social Brands 100

23 May 2013 | by Sarah Johnson and Gordon MacMillan

Electronic Arts' popular 'Battlefield' game has been named the top social brand in 2013 by Social Brands 100. Simon Stokes, director of communities, reveals how the brand got to the top.

Industry view: Will Xbox One revolutionise home entertainment?

22 May 2013 | by Matthew Chapman

Microsoft is touting its next generation Xbox One console as the "ultimate all in one home entertainment system", but the jury is out on whether it will prove quite as revolutionary as the brand hopes.

PlayStation 4 invests in social media to win new generation of gamers

21 Feb 2013 | by Ben Bold

Sony's much-anticipated next-generation PlayStation 4 games console will feature an array of social functions that allow gamers to share content and interact with other users via their smartphones.

Sony seeks more inclusive PlayStation Network image

31 Jan 2013 | by Matthew Chapman

Sony is launching a campaign that sets out to disprove the notion its PlayStation Network online gaming platform is exclusive to hard-core gamers.

Think BR: Threats are simply dangers we can see

07 Jan 2013 | by Gareth Kane

A lesson from the games industry could affect marketers and creative agencies alike, writes Gareth Kane, planning director, Game Room.

Activision Publishing 'Call of Duty: Black Ops II' by 72andSunny

31 Oct 2012

Activision has released an international launch campaign for 'Call of Duty: Black Ops II'.

Industry view: What is the future of interactive TV advertising?

19 Oct 2012 | by Matthew Chapman

Is the new wave of 'interactive' TV advertising, as seen by Mercedes and Xbox's recent attempts to harness Twitter and Facebook, adding genuine value to brands? Marketing asked industry experts where the future of interactive television advertising lies.

Ubisoft 'Just Dance 4' by BETC Paris

18 Oct 2012

To promote the launch of Just Dance 4, Ubisoft has released a TV spot.

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