TalkSport is launching a new advertising platform through a partnership with AdsWizz that will allow the station to tailor targeted advertisising to its international listeners, in what it claims to be a technological first.
Food Network UK has launched a multi-platform national ad campaign to support a special weekend of programming from its star presenter Adam Richman, on the first weekend in February.
Sir Martin Sorrell's media powerhouse, GroupM, has become the latest group to downgrade its global ad forecast for 2013, from 5.3% foreseen in June, to 4.5% today, citing "continued sluggishness in the US and European economies".
20 Nov 2012
Rainey Kelly Campbell Roalfe/Y R has created a campaign for Digital Radio, the DAB radio body, and the BBC to promote the medium. It launched across BBC TV, BBC Radio, commercial radio, online and in-store. The TV ads depict a brand character, D Love, attempting to "spread the love" with the help of...
Unilever is putting women at the heart of its activity for Flora pro.activ and partnering with the British Heart Foundation in a new £3m campaign, as it seeks to raise awareness of heart disease.
As media recruitment shifts to new skill sets in media including data analytics, tech functions and increasingly entrepreneurial thinkers direct from start-ups, Mark Banham asks, is the media industry in a good position to attract this new breed of employees?
Unilever's marketing chief Keith Weed has said the company is going back to its soap opera past by negotiating content sponsorships with media giants Viacom and News Corporation, which will help it connect with consumers online.
Heathrow, the BAA-owned airport, is launching an Easter advertising campaign which highlights its family-friendly services, such as pre-flight play areas.
Love Home Swap, the online home-swap holiday brand, is planning its biggest marketing push to date in a bid to boost trust and awareness, as well as striking a partnership with Mumsnet.
Aviva, the insurance brand, is to use its sponsorship of Smooth Radio's Weekend Breakfast Show with Pat Sharp as part of its push to increase awareness of its private health insurance services.