05 Apr 2013
| by Chloe Smith
Eyewear brand Oakley launches a European-wide campaign today featuring motor sport icons Fernando Alonso, Valentino Rossi and Sebastian Loeb.
Sir Martin Sorrell's media powerhouse, GroupM, has become the latest group to downgrade its global ad forecast for 2013, from 5.3% foreseen in June, to 4.5% today, citing "continued sluggishness in the US and European economies".
21 Nov 2012
| by Ben Bold
Time Inc, the US owner of IPC Media, has tied up with Toyota to trial a new advertising model that places ads across its titles according to the readership of individual stories and articles.
Huawei, the Chinese telecoms giant, is launching a marketing campaign with the tagline 'Test Pilots Wanted' in a bid to highlight the speed of its 4G mobile products.
Missed some key industry developments? Get up to speed with our recap of the most read and shared stories across Campaign, Marketing, Media Week, PRWeek and The Wall.
Condé Nast UK, the print media powerhouse behind Vogue, Glamour, GQ and Wired, expects digital to account for 30% of total revenues in 2014, propelled by luxury brands arriving late to the party. Media Week talks to digital leader Jamie Jouning.
Stylist, the free women's weekly title, attracted a record £1m in advertising in just one month, according to media buyers.
16 Aug 2012
| by James Papworth
New ways to reach readers have created a big impact for magazine publishers, arguably one more so than others, says PPA's James Papworth.
Dove, the Unilever owned beauty brand, has expanded its "maximum protection" deodorant range and is partnering with weekly glossy magazine Grazia to promote it under the strapline, 'Wear Confidence'.
Heat magazine is bringing augmented technology to its pages for the first time, mirroring a move by Hello! and Tatler magazine.