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Brands need to be more original on Instagram

20 May 2013 | by Richard Alford, managing director, M&C Saatchi

Celebrities are increasingly using Instagram to endorse products, but the problem is they are doing it so badly, writes Richard Alford, managing director at M&C Saatchi.

Nokia and McDonald's among the takers for C4's ad offer

17 May 2013 | by Priyanka Mehra Dayal

B&Q, Nokia, McDonald's and Bulmers are some of the most recent brands to sign up to broadcaster Channel 4's new advertising strategy for 4oD.

Campaign Viral Chart: Samsung scores hat-trick in tech-heavy chart

17 May 2013 | by Ben Hall

Samsung and its agency Cheil dominate the chart this week with three ads, shared a combined 375,000 times.

Microsoft tells brands: 'Stop bad mobile experiences'

16 May 2013 | by Matthew Chapman

Microsoft has asked brands to stop offering "bad experiences" on mobile and "unify" advertising across devices to make content experience more impactful.

Fans take on Jo-Wilfried Tsonga in Twitter-powered tennis game

16 May 2013 | by Louise Ridley

Tennis fans have been given the chance to take part in a training session with Jo-Wilfried Tsonga, the world number eight, ahead of the French Open, using a Twitter-controlled robot to position shots to him.

As Apple hits 50bn downloads, six ways brands can beat the end of the app honeymoon

16 May 2013 | by Matt Dyke, founder & strategy partner, AnalogFolk

Only brands that are serious about creating valuable experiences will succeed in a crowded app market, writes Matt Dyke (below), founder & strategy partner at digital agency AnalogFolk.

Microsoft and Facebook plan education before monetisation

14 May 2013 | by Matthew Chapman

Microsoft believes Facebook users need to be educated on the "richness and robustness" of the social network's search engine before it can be effectively monetised.

Proximity's Justin Vir joins Havas Worldwide London

14 May 2013 | by Jeremy Lee

Havas Worldwide London has hired Proximity's Justin Vir as head of digital.

Ricky Gervais returns with David Brent for YouTube's Comedy Week

14 May 2013 | by Gordon MacMillan

YouTube has teamed up with Ricky Gervais to bring his David Brent character back to the screen in a new internet series called 'Learn Guitar with David Brent' as part of YouTube's Comedy Week.

McLaren unveils Twitter handle at Spanish Grand Prix

13 May 2013 | by Chloe Smith

Vodafone McLaren Mercedes unveiled the @McLarenF1 Twitter handle during the Spanish Grand Prix at the weekend but failed to make it onto the podium.

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