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Government relaxes brand partner campaign rules

10 May 2013 | by Louise Ridley

The Government has relaxed its partnership guidelines, making it much easier for brands such as Asda and Coca-Cola to partner with government ad campaigns such as Change4Life and Think!

ASA introduces new rules on behavioural advertising

04 Feb 2013 | by Jeremy Lee

The Advertising Standards Authority has today introduced new rules to provide the public with notice of and control over online behavioural advertising (OBA).

ASA bans Mila Kunis 'misleading' body cream ad

16 Jan 2013 | by Charlotte Henry

An ad featuring 'Black Swan' actress Mila Kunis for Rodial cosmetics has been banned by the Advertising Standards Authority (ASA) for suggesting its body cream could give users her figure.

ISBA challenges 'ill-thought out' EU data protection report

11 Jan 2013 | by Gemma Charles

ISBA has expressed concern that the European Parliament’s draft report on the Data Protection Regulation imposes significant new restrictions and definitions for advertisers, and will contradict the EU Charter on fundamental rights.

Retailers face probe by OFT into use of online shopping data

16 Nov 2012 | by Matthew Chapman

Retailers are facing a probe by the Office of Fair Trading (OFT) into the way they use online data to target shoppers with personalised prices.

London & Partners splits marketing role in two amid restructure

16 Oct 2012 | by Loulla-Mae Eleftheriou-Smith

London & Partners, the promotional agency for the capital, has split its senior marketing role into two as part of a restructure that will see Martine Ainsworth-Wells leave the organisation.

Nike loses ASA appeal over Rooney tweet

07 Sep 2012 | by Daniel Farey-Jones

Nike has lost an appeal against the Advertising Standards Authority's decision to ban a tweet by Wayne Rooney because it was not clearly identified as a marketing communication.

Team GB's top marketer looks back on Olympic journey

13 Aug 2012 | by Gemma Charles

As the nation basks in the success of London 2012, Team GB brand manager Leah Walsh reflects on the body's 'Our Greatest Team' marketing activity in the run-up to the Games and having the young Royals as brand champions.

IPA Creative Pioneers Challenge places 87 people

17 Jul 2012 | by Loulla-Mae Eleftheriou-Smith

The IPA's Creative Pioneers Challenge, intended to bring young people into the creative and digital media sectors, has resulted in work opportunities and business support for 87 people.

Brands need a point of view in social media

13 Jul 2012 | by Sarah Shearman

Brands should devise a content strategy and point of view, before they work on a social media strategy if they want to become a "must-follow brand" in social, according to a digital specialist at Dare.

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