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Kimberly-Clark launches cold and flu season campaign for Kleenex range

14 Nov 2012 | by Nick Batten

Kimberly-Clark, the American personal care corporation, has rolled out an integrated marketing campaign in support of Kleenex Balsam that encourages families to "give a little extra care" this winter.

Omega Pharma readies £3m diet aid marketing push

13 Sep 2012 | by Nick Batten

Omega Pharma UK, the global over-the-counter healthcare company, is expanding its range with the launch of a diet pill backed by a £3m marketing campaign.

P&G marketing chief admits it needs to fundamentally shift how it operates

14 Mar 2012 | by Loulla-Mae Eleftheriou-Smith

Procter & Gamble (P&G) has admitted that it needs to make "fundamental shifts" in its approach to digital marketing and move spend out of TV advertising into digital channels.

Lemsip mocks 'man flu' with James Brown soundtrack

20 Oct 2011 | by Loulla-Mae Eleftheriou-Smith

Lemsip, the Reckitt Benckiser (RB)-owned cold and flu brand, has launched a tongue-in-cheek Facebook campaign ridiculing "man flu".

Strepsils searches for voice of sore throat campaign on Facebook

02 Jun 2011 | by Sarah Shearman

Reckitt Benckiser has rolled out a Facebook competition for Strepsils, its throat medicine, to find the voice of the brand's new radio advert, as part of its wider out-of-season sore throat campaign.

Berocca rolls out 'music boost' digital campaign

21 Oct 2010 | by Alex Brownsell

Pharmaceuticals giant Bayer is launching its first digital campaign for vitamin supplement brand Berocca Boost.

TBWA\Manchester creates first ad for Seven Seas

21 Sep 2010 | by Sara Kimberley

Seven Seas, the vitamins manufacturer, is launching an educational viral campaign to promote the benefits of giving children its Haliborange Omega-3 supplement.

TBWA\London picks up GSK UK digital brief

19 Aug 2010 | by Sara Kimberley

GlaxoSmithKline Consumer Healthcare has appointed TBWA\London to its UK digital roster to handle its NiQuitin brand.

What Next in Digital?

28 Jun 2010 | by Suzanne Bidlake

What do experts from 11 companies think will be the next big thing(s) in digital? Read and listen to what they have to say in essays and short films (via the links below) and see what happened when we brought them all together for a roundtable lunch debate. Videos produced by Sarah Johnson

The Social Experience Economy

25 Jun 2010 | by Matt Dyke and Kevin Sutherland, AnalogFolk

Social technologies will give brands unprecedented access to groups of connected web users

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