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Algorithms that mine our data are said to know more about us than we know ourselves. Nicola Kemp asks what the implications of this might be for brands
Launched in 2005, the IDM's Diploma in Digital Marketing, the UK's first qualification in digital marketing, is one of the professional body's flagship qualifications. It is designed to give marketers the up-to-date skills and knowledge they need, as well as the recognition that a formal qualification...
At a time when every consumer has the opportunity to become their own media channel, the concept of social influence has shot to the top of the marketing agenda.
Marketers need to develop the ability to observe issues affecting their brand, use that information to develop a strategy, then act decisively at a pace to match their customers, writes Graham Oakes.
Marketers must embrace open-source marketing for brands to prosper, as the rise of social media and digital means that hierarchies no longer trump good ideas, writes Suzy Bashford.
Ajaz Ahmed sees the arrival of the self-service airport, the emergence of self-driving vehicles and robots replacing personal trainers in 2013.
Jamie Kenny expects more defined strategies from brands, bigger investments in the medium and better tools to measure its effectiveness.
James Hilton believes the roll-out of 4G across the UK could transform the way brands advertise and engage users on mobile.
Russell Marsh argues that 'big data' is not the new phenomenon that many had assumed. The companies that succeed, he suggests, will be those that automate their data to create unique experiences.
1. Red Bull, supersonic freefall from 128k mission highlights Red Bull took the unconventional route to online branded content this year through sponsoring Felix Baumgartner to perform a skydive in space. The record-breaking adventure was shared 425,147 times in its first week and broke YouTube...
