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Toshiba runs zero gravity flight competition for Superman fans

Toshiba is offering Superman fans the chance to win a zero gravity flight experience as part of its exclusive partnership with Warner Bros' upcoming 'Man of Steel' movie.

Ones to watch: the latest viral videos from Chanel, Red Bull and Johnson's

The latest viral video hits from Chanel, Red Bull and Johnson's.

Ebay boss gives mobile team 'permission to step on toes'

Ebay marketing executive Alexander von Schirmeister has attributed the company's success to chief executive John Donahoe's decision to allow its mobile commerce unit "permission to step on other people's toes".

Microsoft tells brands: 'Stop bad mobile experiences'

Microsoft has asked brands to stop offering "bad experiences" on mobile and "unify" advertising across devices to make content experience more impactful.

Tesco triumphant in top five 'socially devoted' brands poll

Tesco's UK Twitter feed is the best in the world for social customer care, according to a survey by social analytics expert Socialbakers.

As Apple hits 50bn downloads, six ways brands can beat the end of the app honeymoon

Only brands that are serious about creating valuable experiences will succeed in a crowded app market, writes Matt Dyke (below), founder & strategy partner at digital agency AnalogFolk.

Topshop to host 'secret pop-up gigs' for Kate Bosworth collection

Topshop will put on "secret pop-up gigs" around the world this summer to push its music-festival inspired fashion range designed by Hollywood star Kate Bosworth.

BlackBerry targets brands with launch of BBM on iOS and Android

BlackBerry plans to launch its BlackBerry Messenger (BBM) instant messenger service for free on the iOS and Android platforms this summer.

Microsoft and Facebook plan education before monetisation

Microsoft believes Facebook users need to be educated on the "richness and robustness" of the social network's search engine before it can be effectively monetised.

Ladbrokes top marketer departs as digital team moves to Israel

Ladbrokes is parting company with its top marketer Stephen Vowles as it restructures to move its digital marketing operation to Israel.

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