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MasterCard promotes Beyoncé VIP tour experience

MasterCard has launched a digital marketing campaign offering cardholders the chance to watch music star Beyoncé from an up-close VIP area on her UK tour.

Littlewoods "spring/summer 2013" by St Luke's

Littlewoods is releasing its first above-the-line spring/summer campaign since 2009 to coincide with the launch of Myleene Klass debut swimwear collection. An interactive TV spot by St Luke s shows Klass emerging from the sea before turning her friends swimsuits into beachwear. During the Shazam-enabled...

R/GA London creates YouTube channel for Rexona

Unilever has developed a YouTube channel to promote deodorant brand, Rexona, known as Sure in the UK, as part of its global 'Do:More' campaign.

Kids Company "make it stop" by Abbott Mead Vickers BBDO

The children s charity Kids Company has released a series of films on Twitter s short-form video platform, Vine. The three six-second videos, which are looped, show children in various states of neglect. Each video is accompanied by a plea to donate money to the charity by text. Abbott Mead Vickers...

KLM offers the chance to win a trip of a lifetime to outer space

KLM Royal Dutch Airlines has launched a social media "claim your place in space" campaign, which offers participants the chance to win a space trip for two aboard the SXC Lynx in 2014.

KLM "claim your place in space" by Rapp and Tribal DDB Amsterdam

KLM has launched a campaign to promote its offer to send a competition winner into space. Rapp, in conjunction with Tribal DDB Amsterdam, designed the website for the competition. The website contains an interactive movie that allows users to guess where a balloon released into the atmosphere by KLM...

Adidas "it's blue, what else matters?" by The Corner

Adidas has launched a campaign to encourage Chelsea FC fans to buy their team s 2013/14 season home kit before seeing it. The "it s blue, what else matters?" campaign by The Corner comprises print work and a film. The activity was initially released online and seeded through Twitter but was also displayed...

Adidas: nothing else but blue matters

Nine members of the Chelsea squad get immersed from head to toe in paint to prove their allegiance to the blue of their club.

Oakley launches Change Perspective campaign

Eyewear brand Oakley launches a European-wide campaign today featuring motor sport icons Fernando Alonso, Valentino Rossi and Sebastian Loeb.

Arnold Amsterdam creates drug cookbook for Stüssy's spring line

FreshCotton, the online men's clothes shop, has released an online cookbook that combines haute cuisine and drugs to promote the launch of a range of limited edition Stüssy Amsterdam T-shirts.


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